Level 4 PreU Diploma
in Communication in Business
Level 4 PreU Diploma could transfer 20 credits and full tuition fees to second-year bachelor’s programs by SIMI and University Partners.
Level 4 PreU Diploma in Communication in Business
Effective communication is crucial for a business to achieve its goals. Success depends on how it engages stakeholders and overcomes barriers. This unit equips learners with key skills for effective communication in any context.
Could transfer 20 credits and full tuition fee to the Master of Business Administration (MBA) of SIMI Swiss and University Partners.
Learning Outcomes:
1. Understand the concept and purpose of communication in a business context.
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1.1 Explain the term “communication”
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1.2 Compare different stages of a communication model.
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1.3 Discuss why effective communication is important to a business.
2. Be able to effectively communicate in a business context.
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2.1 Explain different elements of communication.
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2.2 Demonstrate effective verbal and non-verbal communication.
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2.3 Demonstrate effective written communication.
3. Understand how a business communicates internally.
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3.1 Explain what is meant by the term “internal communication”.
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3.2 Compare ways in which a business communicates internally.
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3.3 Conduct an internal stakeholder analysis with a focus on communication.
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3.4 Assess internal barriers to effective communication in a business.
4. Understand how a business communicates externally.
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4.1 Explain what is meant by the term “external communication”.
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4.2 Compare ways in which a business communicates with external stakeholders.
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4.3 Conduct an external stakeholder analysis with a focus on communication.
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4.4 Assess external barriers to effective communication in a business.
Topics:
Understand the concept and purpose of communication in a business context.
Course Coverage
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Communication as a process
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Upward, downward, lateral and vertical communication
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Linear, interactional and transactional communication models
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Driving change Effective stakeholder engagement
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Positive branding
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Successful marketing campaigns
Be able to effectively communicate in a business context
Course Coverage
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Elements:
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Source and receiver
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Medium
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Coding
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Feedback
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Communication:
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Pitch and tone of voice
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Body language
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Listening skills
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Emotional intelligence
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Digital
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Written
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Face to face
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Push and pull behaviours
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The use of emotional intelligence in written communication.
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Understand how a business communicates internally.
Course Coverage
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Internal communication: all employees are working towards the same goal and know exactly what they should be doing and by when, information sharing, receiving and giving feedback, conflict resolution
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Internal communication methods, ie formal meetings and briefings, e-mail, intranets, internal social media tools, informal meetings, conference calls & webinars, internal newsletters, brochures, and other printed materials, team briefing sessions, message boards, training packs (e.g. induction materials)
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Inter and cross-function communication
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Internal stakeholder analysis. i.e. those who have an interest in the activities and results of the business, the process of identifying these people before the project begins, grouping them according to their levels of participation, interest, and influence in the project, and determining how best to involve them and communicate each of these stakeholder groups throughout.
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Barriers: cultural, language, technology barriers, interpersonal.
Understand how a business communicates externally.
Course Coverage
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External communication: business communicates with people & organisations outside of the business.
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External communication methods i.e. press releases, social media feeds, online videos and webinars, marketing materials, published financial information, letters, emails and telephone conversations with customers and suppliers, reports to government and other agencies, placing/receiving orders, seeking external advice.
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To conduct an external stakeholder analysis with a focus on communication, list key external stakeholders and categorize them; determine their interests and evaluate their influence; identify preferred communication channels and decide on frequency and timing; craft tailored messages ensuring consistency; foster two-way communication and address concerns; track engagement and evaluate effectiveness; implement a feedback loop for continuous improvement and provide ongoing training; and ensure alignment with organizational goals while managing risks.
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Barriers: terminology, language, technology, physical/geographic barriers.
Indicative reading list
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Jovin, E. (2019) Writing for Business, Nicholas Brealy Publishing, London
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Newman, A. (2017) Business Communication; in person, in print, online, Nelson Education Ltd, Boston
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Prince, E.S. (2017) Practical Business Communication, Red Globe Press, London
Additional Resources
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Journal of Business Communication
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Effective Business Communication
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Management Help
Entry requirements
To enroll The Level 4 PreU Diploma, the learner must possess:
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Learners must be over 18 years old.
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Relevant Level 3 Diploma or equivalent qualification.
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Or GCE Advanced level in 2 subjects or equivalent qualification.
The SIMI Swiss reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating. For the fake university or diploma mills, University Partners shall not be accepted.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
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Common European Framework of Reference (CEFR) level B2 or equivalent.
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Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.
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Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent.
After graduating with Master Award, students receive all certified documents from the SIMI Swiss.
Certified Documents:
- e-Certificate from the Swiss Information and Management Institute (SIMI Swiss).
- Hard copy certificate from the Swiss Information and Management Institute (SIMI Swiss) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from SIMI Swiss for credit and tuition fee transfer.
Because the program is accredited and recognized, students can easily use certified in the working environment and have many opportunities for career advancement. In addition, in case if you want to study for a SIMI degree or university partner degree, students can convert all credits and the full paid tuition fee when participating in the program University Partners.
The SIMI Swiss’ Master Award means:
SIMI Swiss Master Award is the award at the master level and is equivalent to:
- Level 7 certificate of Regulated Qualification Framework (RQF) of UK
- Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
- Level 7 certificate of Credit and Qualifications Framework (CQFW)
- Level 7 certificate of European Qualifications Framework (EQF)
- Level 9 certificates of the Australian Qualifications Framework (AQF)
- Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
- Level 9 certificate of the African Continental Qualifications Framework (ACQF)
Students can convert all credits and the full tuition fee when participating in the SIMI Swiss and/or University Partners academic programs if they want to study for an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Master Award program when participating in the Master of Business Administration (MBA) Please see the credit transfer policy HERE
Tuition fee transfer:
When participating in the MBA program, students who have graduated 1 Master Award will receive a discount of full tuition fee which you paid. Please see the tuition fee transfer HERE
The SIMI Swiss micro-credential program allows for the transfer of credits and tuition fees into full degree programs from SIMI Swiss and/or its university partners. SIMI Swiss reserves the right to limit admissions once the number of students exceeds the quotas.
Apply Policy:
- To participate in the SIMI Swiss micro-credential program, students need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- SIMI Swiss will not accept applicants if their entry qualifications are from diploma mill universities or schools/universities that are not accredited.
- For Master Award programs, if an entry bachelor is unavailable, students must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at SIMI Swiss and University Partners so that you could study Master Award but could not move to the Master’s program of SIMI and University Partners.
- English is not a mandatory entry requirement for short course programs, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Candidates should note that English is a mandatory requirement when switching to an academic program at SIMI Swiss and University Partners.
Apply Process:
- Choose the program that suits your requirements. Note that applicants without a university degree will not be able to participate in the program at Master’s level, and applicants without a Master’s degree will not be able to participate in the program at the Doctoral level.
- Email your application to support@simiswiss.ch with all the required documents. You could download the application form here.
- Our admission department will contact you and guide you through further processes if the registration documents need to be supplemented.
- SIMI Swiss will issue the Letter of Acceptant (LOA). You wil proceed to the next steps according to the instructions and pay tuition fee.
- SIMI Swiss will issue a student confirmation letter, login account to the e-learning system and related documents.
- You have become an official SIMI Swiss student and enjoy your study journey.
The SIMI Swiss micro-credential program is fully online, allowing you to study anytime, anywhere. You have the option to attend live classes with SIMI Swiss. The final exam will be uploaded to the system and evaluated by the academic panel of SIMI Swiss. Students must submit assignments on time; failure to do so will result in the student being considered to have discontinued the program.
Pricing Plans
Take advantage of one of our non-profit professional certified programs with favorable terms for your personal growing carreers.
- Live Class (Option)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from University Partners for credit and tuition fee transfer
- Accreditation & Recognition certified from University Partners
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & tuition fees to equivalent academic programs
- Get more support tuition fees and scholarships when becoming University Partners' international students
- (*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
SWISS MICRO CREDENTIAL
Contact us
If you interested this micro credential course, please feel free to contact with us! Please note that this program is a not for profit and learning with full online model.