Level 4 Award
in Operations Management in Tourism and Resort Operations
Level 4 Award could transfer 20 credits and full tuition fees to Level 4 Diploma programs of SIMI Swiss.
Level 4 Award in Operations Management in Tourism and Resort Operations
The aim of this award is to explore operations management in the tourism and resort industry, focusing on holiday management, marketing, and distribution. Learners will make strategic and tactical decisions to address operational challenges and achieve success.
Could transfer 20 credits and full tuition fee to the Level 4 Diploma in Hospitality and Tourism Management of SIMI Swiss.
Learning Outcomes:
1. Demonstrate knowledge of the tour operator’s industry within the travel and tourism sector
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1.1 Explain the recent trends and developments in the operator industry.
2 Evaluate the stages involved in constructing and marketing holidays.
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2.1 Assess the steps and stages involved in constructing holidays.
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2.2 Evaluate the factors to consider in the development a implementation of a successful business plan.
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2.3 Assess the different methods of contracting and their suitability in the context of the different types of tour operators.
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2.4 Develop a plan to design a promotional brochure.
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2.5 Assess the suitability of alternative methods to a traditional brochure.
3. Understand the function and structure of resort operations.
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3.1 Examine the function of the resort operations of operators.
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3.2 Describe the structure of the resort offices of different types of tour operators.
4. Understand how to develop a business strategy for a resort/tourist operation.
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4.1 Explain why different resort office structures are adopted.
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4.2 Explain the key areas to include in a business strategy and their importance.
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4.3 Analyse the factors to take into account in relation to the given resort/tourist operation.
Topics:
Tour Operators
Course Coverage:
- Understanding the role and responsibilities of tour operators in the travel industry.
- Exploring key business models and practices in the tour operations sector.
Trends and Developments in the Tour Operators Industry
Course Coverage:
- Analyzing emerging trends and innovations in the tour operators industry.
- Evaluating the impact of technological advancements on tour operations.
Developing Holidays
Course Coverage:
- Understanding the process of creating and packaging holidays.
- Exploring factors influencing holiday design, including market demand and cultural considerations.
Brochures and Alternative Methods
Course Coverage:
- Analyzing the use of brochures in marketing tour packages.
- Exploring alternative methods of promotion, such as digital marketing strategies.
Resort Operations
Course Coverage:
- Understanding the logistics and management of resort operations.
- Exploring strategies to enhance customer satisfaction at resorts.
Resort Offices
Course Coverage:
- Examining the role and functions of resort offices in supporting operations.
- Understanding the administrative and customer service responsibilities of resort offices.
Incidents Affecting Resort Operations
Course Coverage:
- Analyzing common incidents that impact resort operations, such as natural disasters and health crises.
- Developing measures to mitigate and manage operational disruptions.
Issues and Measures
Course Coverage:
- Exploring ethical, environmental, and operational issues in the tour operations industry.
- Identifying strategies to address these challenges effectively.
Indicative reading list
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Mill, R. (2012). Resorts. Hoboken, N.J.: Wiley.
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Murphy, P. (2008). The Business of Resort Management. Oxford: Butterworth-Heinemann.
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Chuck,K,G. (2012). World of Resorts: From Development to Management.: Pearson College Division
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Middleton, V. and Clarke, J. (2012). Marketing in Travel and Tourism. Jordan Hill: Taylor and Francis.
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Roday, S., Biwal, A. and Joshi, V. (2012). Tourism Operations and Management. New Delhi: Oxford Univ.
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Pr. Pender, L. and Sharpley, R. (2005). The Management of Tourism. London: Sage.
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Tsiotsou, R. and Goldsmith, R. (2012). Strategic Marketing in Tourism Services. Bingley, UK: Emerald.
Entry requirements
- Learners must be over 18 years old.
- Relevant Level 3 Diploma or equivalent qualification
- Or GCE Advanced level in 2 subjects or equivalent qualification.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
The SIMI Swiss reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating. For the fake university or diploma mills, University Partners shall not be accepted.
After graduating with Level 4 Award, students receive all certified documents from the SIMI Swiss.
Certified Documents:
- e-Certificate from the Swiss Information and Management Institute (SIMI Swiss).
- Hard copy certificate from the Swiss Information and Management Institute (SIMI Swiss) – Optional.
Because the program is accredited and recognized, students can easily use certified in the working environment and have many opportunities for career advancement. In addition, in case if you want to study for a SIMI degree or university partner degree, students can convert all credits and the full paid tuition fee.
The SIMI Swiss’ Level 4 Award means:
SIMI Swiss Level 4 Award is a qualification at the undergraduate level and is equivalent to the following:
- Level 4 Certificate of the Regulated Qualification Framework (RQF) in the UK
- Level 7 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
- Level 4 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
- Level 4 Certificate of the European Qualifications Framework (EQF)
- Level 5 Certificate of the Australian Qualifications Framework (AQF)
- Level 4 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
- Level 5 Certificate of the African Continental Qualifications Framework (ACQF)
Students can convert all credits and the full tuition fee when participating in the SIMI Swiss and/or University Partners academic programs if they want to study for an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Level 4 Award program when participating in the Level 4 Diploma program. Please see the credit transfer policy HERE.
Tuition fee transfer:
When participating in the Level 4 Diploma program, students who have graduated 1 Level 4 Award will receive a discount of full tuition fee which you paid. Please see the tuition fee transfer HERE.
The SIMI Swiss micro-credential program allows for the transfer of credits and tuition fees into full degree programs from SIMI Swiss and/or its university partners. SIMI Swiss reserves the right to limit admissions once the number of students exceeds the quotas.
Apply Policy:
- To participate in the SIMI Swiss micro-credential program, students need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- SIMI Swiss will not accept applicants if their entry qualifications are from diploma mill universities or schools/universities that are not accredited.
- English is not a mandatory entry requirement for Micro Credential programs, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Candidates should note that English is a mandatory requirement when switching to an academic program at SIMI Swiss and University Partners.
Apply Process:
- Choose the program that suits your requirements.
- Email your application to support@simiswiss.ch with all the required documents. You can download the application form here.
- Our admission department will contact you and guide you through further processes if the registration documents need to be supplemented.
- SIMI Swiss will issue the Letter of Acceptant (LOA). You wil proceed to the next steps according to the instructions and pay tuition fee.
- SIMI Swiss will issue a student confirmation letter, login account to the e-learning system and related documents.
- You have become an official SIMI Swiss student and enjoy your study journey.
The SIMI Swiss micro-credential program is fully online, allowing you to study anytime, anywhere. You have the option to attend live classes with SIMI Swiss. The final exam will be uploaded to the system and evaluated by the academic panel of SIMI Swiss. Students must submit assignments on time; failure to do so will result in the student being considered to have discontinued the program.
Pricing Plans
Take advantage of one of our non-profit professional certified programs with favorable terms for your personal growing carreers.
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- Accreditation & Recognition certified from University Partners
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & tuition fees to equivalent academic programs
- Get more support tuition fees and scholarships when becoming SIMI Swiss' international students
- (*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
SWISS MICRO CREDENTIAL
Contact us
If you interested this micro credential course, please feel free to contact with us! Please note that this program is a not for profit and learning with full online model.