Level 3 Award
in Social Media for Business
Level 3 Award could transfer 20 credits and full tuition fees to Level 3 Diploma programs of SIMI Swiss.
Level 3 Award in Social Media for Business
The aim of this award is to allow learners to explore how businesses use social media to promote their products and services. Learners will also create a social media policy and plan to meet business requirements.
Could transfer 20 credits and full tuition fee to the Level 3 Diploma in Information Technology of SIMI Swiss.
Learning Outcomes:
1. Understand the importance of using social media in a business environment.
- 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
- 1.2 Identify sources for social media channels to meet business needs.
- 1.3 State the importance of publishing social media content which engages the audience.
- 1.4 Explain the risks and issues related to social media engagement
2. Understand the need for social media content planning and publishing in a business environment.
- 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
- 2.2 Explain the relationship between a social media website and company website.
- 2.3 Evaluate strategy required to create and encourage an online community.
3. Be able to develop a policy and a plan to use social media in a business environment.
- 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
- 3.2 Develop a social media policy for a business.
- 3.3 Produce a plan to use social media in a business environment.
- 3.4 Produce a reflective account of the plan to suggest improvements.
Topics:
Understand the features and applications of social media
Course Coverage
- Features: advertising, ecommerce, search engine optimization (SEO), analytics (e.g., Facebook Insights, Twitter Analytics, Google Analytics), audience profiles (age, gender, income).
- Business needs: creating an image or brand, promoting products/services, resolving queries, managing issues.
- Aims and objectives: controlling publishing, marketing, advertising to wider audiences, building online businesses, developing a brand, connecting to global markets, generating leads/sales, improving customer support and staff recruitment/retention.
Explore the emergence of influencers and content types
Course Coverage
- Influencers: online (e.g., bloggers, tweeters), offline (e.g., politicians, journalists), objects (e.g., videos, blog posts), organisations (e.g., pressure groups).
- Content types: images, video, audio, text, links, polls, quizzes.
- Matching content to audience types: general public, niche, existing customers, internal audiences.
Understand issues and risks in social media use
Course Coverage
- Issues: growth in popularity, cultural attitudes, accessibility, legislation, cyberbullying, health issues, data protection, ethical considerations.
- Risks: malware, legal liability, time-wasting, hacking, malicious posts, disclosure of confidential information.
Engage with the target audience
Course Coverage
- Identifying a target audience: age, gender, interests, income.
- Linking content type to audience to ensure engagement.
- Relationship between social media and company websites: social media buttons, links within posts, social media news feeds on company websites.
Develop strategies and implement online communities
Course Coverage
- Strategies: use of promotional techniques (e.g., feedback, surveys, special offers), links between social media and ecommerce sites.
- Implementation: using hashtags, sharing, tagging, joining groups, following people/businesses.
- Monitoring: responding to queries, requests, and complaints on social media streams.
Address specific business requirements for social media
Course Coverage
- Content planning and publishing.
- Developing online communities and enforcing social media policies.
- Promoting honesty and respect in content, ensuring confidentiality, addressing security issues.
- Legal and ethical considerations, separation of company and personal content.
- Consequences of not having a policy: legal liability, public relations issues, employee-employer conflicts, time-wasting.
Plan, review, and refine social media content
Course Coverage
- Planning:
- Planning posts and content to publish.
- Identifying a target audience and linking content type.
- Researching keywords, creating publishing schedules, developing strategies to build communities.
- Reviewing and refining plans:
- Working with clients to improve quality and appropriateness of plans.
- Gathering feedback, communicating with clients (email, verbal), scheduling meetings.
- Adjusting timescales, refining ideas, and solutions.
Indicative reading list
- Lipschultz, J. (2015) Social media Communication: concepts, practices, data, law and ethics. Routledge
- Kasian-Lew, D. (2014) The Social Executive: why leaders need social media and why it’s good for business. Wiley-Blackwell
Entry requirements
- Applicants must be at least 16 years old.
- Completion of full secondary education is required.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
The SIMI Swiss reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating. For the fake university or diploma mills, University Partners shall not be accepted.
After graduating with Level 3 Award, students receive all certified documents from the SIMI Swiss.
Certified Documents:
- e-Certificate from the Swiss Information and Management Institute (SIMI Swiss).
- Hard copy certificate from the Swiss Information and Management Institute (SIMI Swiss) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from SIMI Swiss for credit and tuition fee transfer.
Because the program is accredited and recognized, students can easily use certified in the working environment and have many opportunities for career advancement. In addition, in case if you want to study for a SIMI degree or university partner degree, students can convert all credits and the full paid tuition fee.
The SIMI Swiss’ Level 3 Award means:
The SIMI Swiss Level 3 Award is a qualification at the foundational level and is equivalent to the following:
- Level 3 Certificate of the Regulated Qualification Framework (RQF) in the UK
- Level 6 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
- Level 3 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
- Level 3 Certificate of the European Qualifications Framework (EQF)
- Level 4 Certificate of the Australian Qualifications Framework (AQF)
- Level 3 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
- Level 4 Certificate of the African Continental Qualifications Framework (ACQF)
Students can convert all credits and the full tuition fee when participating in the SIMI Swiss and/or University Partners academic programs if they want to study for an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Level 3 Award program when participating in the Level 3 Diploma program. Please see the credit transfer policy HERE
Tuition fee transfer:
When participating in the Level 3 Diploma program, students who have graduated 1 Level 3 Award will receive a discount of full tuition fee which you paid. Please see the tuition fee transfer HERE
The SIMI Swiss micro-credential program allows for the transfer of credits and tuition fees into full degree programs from SIMI Swiss and/or its university partners. SIMI Swiss reserves the right to limit admissions once the number of students exceeds the quotas.
Apply Policy:
- To participate in the SIMI Swiss micro-credential program, students need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- SIMI Swiss will not accept applicants if their entry qualifications are from diploma mill universities or schools/universities that are not accredited.
- English is not a mandatory entry requirement for Micro Credential programs, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Candidates should note that English is a mandatory requirement when switching to an academic program at SIMI Swiss and University Partners.
Apply Process:
- Choose the program that suits your requirements.
- Email your application to support@simiswiss.ch with all the required documents. You can download the application form here.
- Our admission department will contact you and guide you through further processes if the registration documents need to be supplemented.
- SIMI Swiss will issue the Letter of Acceptant (LOA). You wil proceed to the next steps according to the instructions and pay tuition fee.
- SIMI Swiss will issue a student confirmation letter, login account to the e-learning system and related documents.
- You have become an official SIMI Swiss student and enjoy your study journey.
The SIMI Swiss micro-credential program is fully online, allowing you to study anytime, anywhere. You have the option to attend live classes with SIMI Swiss. The final exam will be uploaded to the system and evaluated by the academic panel of SIMI Swiss. Students must submit assignments on time; failure to do so will result in the student being considered to have discontinued the program.
Pricing Plans
Take advantage of one of our non-profit professional certified programs with favorable terms for your personal growing carreers.
- Full online videos
- e-Books
- Self-study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- Accreditation & Recognition certified from University Partners
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & tuition fees to equivalent academic programs
- Get more support tuition fees and scholarships when becoming SIMI' international students
- (*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
SWISS MICRO CREDENTIAL
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