Learning Outcomes:

Topics:

Indicative reading list 

• Strategic Marketing Management: planning, implementation and control by Richard M.S. Wilson and Colin Gilligan, 2004
• Strategic Market Management: Global Perspectives by David A. Aaker and Damien McLoughlin, 2010
• Strategic Marketing Management: A Process-based Approach by Luiz Moutinho and Geoff Southern, 2009
• Strategic Marketing Management 6th Ed. by David A. Aaker, 2001
• Marketing Management: A Strategic Decision-Making Approach by Mullins, 2012 (Not Available in Market since May 2012)
• Marketing Management: A Strategic Decision-Making Approach, 6th Edition (McGraw Hill/Irwin Series in Marketing) by John Mullins, 2006

Entry requirements

To enroll The Bachelor Award, the learner must possess:

• Graduated vocational schools or College or completed 2nd year of Bachelor or
• Relevant NQF / QCF / RQF Level 5 Diploma, or equivalent or
• HNDs/ NVQs/ Foundation degrees/ Diploma of higher education (DipHE) or
• At least 2 year working experience.
• And learners must be over 18 years old.

English requirements

If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.

• Common European Framework of Reference (CEFR) level B2 or equivalent
• Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
• Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent

The SIMI Swiss reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating. For the fake university or diploma mills, University Partners shall not be accepted.

After graduating with Bachelor Award, students receive all certified documents from the SIMI Swiss.

Certified Documents:

• e-Certificate from the Swiss Information and Management Institute (SIMI Swiss).
• Hard copy certificate from the Swiss Information and Management Institute (SIMI Swiss) – Optional.
• Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from SIMI Swiss for credit and tuition fee transfer.

Because the program is accredited and recognized, students can easily use certified in the working environment and have many opportunities for career advancement. In addition, in case if you want to study for a SIMI degree or university partner degree, students can convert all credits and the full paid tuition fee when participating in the program University Partners.

The SIMI Swiss’ Bachelor Award means:

SIMI Swiss Bachelor Award is the award at the master level and is equivalent to:

• Level 6 certificate of Regulated Qualification Framework (RQF) of UK
• Level 9 certificate of Scottish Credit and Qualifications Framework (SCQF)
• Level 6 certificate of Credit and Qualifications Framework (CQFW)
• Level 6 certificate of European Qualifications Framework (EQF)
• Level 7 & 8 certificates of the Australian Qualifications Framework (AQF)
• Level 6 certificate of ASEAN Qualifications Reference Framework (AQRF)
• Level 7 & 8 certificate of the African Continental Qualifications Framework (ACQF)

Students can convert all credits and the full tuition fee when participating in the SIMI Swiss academic programs if they want to study for an academic degree.

Credits transfer:

Learners can accumulate 20 credits from the Bachelor Award program when participating in the Level 6 Diploma in Business Administration program. Please see the credit transfer policy HERE

Tuition fee transfer:

When participating in the Level 6 Diploma in Business Administration program, students who have graduated 1 Bachelor Award will receive a discount of full tuition fee which you paid. Please see the tuition fee transfer HERE

The SIMI Swiss micro-credential program allows for the transfer of credits and tuition fees into full degree programs from SIMI Swiss and/or its university partners. SIMI Swiss reserves the right to limit admissions once the number of students exceeds the quotas.

Apply Policy:

• To participate in the SIMI Swiss micro-credential program, students need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
• SIMI Swiss will not accept applicants if their entry qualifications are from diploma mill universities or schools/universities that are not accredited.
• English is not a mandatory entry requirement for short course programs, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Candidates should note that English is a mandatory requirement when switching to an academic program at SIMI Swiss and University Partners.

Apply Process:

1. Choose the program that suits your requirements. Note that applicants without a Bachelor’s degree will not be able to participate in the program at the Master’s level.
2. Email your application to support@simiswiss.ch with all the required documents. You could download the application form here.
3. Our admission department will contact you and guide you through further processes if the registration documents need to be supplemented.
4. SIMI Swiss will issue the Letter of Acceptant (LOA). You wil proceed to the next steps according to the instructions and pay tuition fee.
5. SIMI Swiss will issue a student confirmation letter, login account to the e-learning system and related documents.
6. You have become an official SIMI Swiss student and enjoy your study journey.

The SIMI Swiss micro-credential program is fully online, allowing you to study anytime, anywhere. You have the option to attend live classes with SIMI Swiss. The final exam will be uploaded to the system and evaluated by the academic panel of SIMI Swiss. Students must submit assignments on time; failure to do so will result in the student being considered to have discontinued the program.