Level 5 Award
in Business to Consumer (B2C) E-commerce
Level 5 Award could transfer 20 credits and full tuition fees to Level 5 Diploma programs of SIMI Swiss.
Level 5 Award in Business to Consumer (B2C) E-commerce
The aim of this award is to provide learners with knowledge of business to consumer e-commerce. This includes the concepts and techniques used in mobile e-commerce and ticketing, the psychology of marketing, artificial intelligence (AI) in image recognition and social commerce.
Could transfer 20 credits and full tuition fee to the Level 5 Diploma in IT E-Commerce of SIMI Swiss.
Learning Outcomes:
1. Understand the concepts and techniques used in mobile ecommerce and ticketing.
- 1.1 Create designs for mobile screens that demonstrate good practice in the use of fonts and graphics.
- 1.2 Analyse the use of location-based services in mobile e-commerce.
- 1.3 Create a mobile ticketing application that uses unique ticket verification.
2. Understand the psychology of marketing.
- 2.1 Analyse the factors affecting a buyer’s purchasing decisions.
- 2.2 Analyse the purchasing decision process.
- 2.3 Analyse the impact of internal and external influences on the buying decision.
- 2.4 Analyse the use of eye-tracking technologies in commerce.
3. Understand the use of artificial intelligence (AI) in image recognition.
- 3.1 Analyse the use of image classification in e-commerce.
- 3.2 Analyse the benefits of augmented reality versus virtual reality in e-commerce.
- 3.3 Assess the implications of using image recognition as a tool to find inappropriate content.
- 3.4 Analyse the way in which image recognition can help eliminate counterfeit products.
4. Understand social commerce.
- 4.1 Evaluate the elements and features of social commerce.
- 4.2 Assess the impact of Pinterest, microinfluencers and in-app purchasing in social commerce.
- 4.3 Analyse the features of different categories of social commerce.
- 4.4 Analyse the distinctions between Soldsie, eBay, Groupon, The Fancy and Kickstarter social commerce applications.
Topics:
Concepts and Techniques in Mobile E-commerce
Course Coverage
Exploring mobile e-commerce applications, ticketing systems, and best practices in design, including the use of fonts and graphics.
Psychology of Marketing and Consumer Behavior
Course Coverage
Understanding the buying process, internal and external influences on purchasing decisions, and the psychology behind consumer behavior.
Artificial Intelligence in E-commerce
Course Coverage
Examining the role of AI in image classification, managing inappropriate content, and detecting Opinion SPAM, along with its applications in Virtual and Augmented Reality.
Social Commerce Strategies
Course Coverage
Analyzing the elements and features of social commerce, including community, reciprocity, and authority, as well as the distinction between onsite and offsite categories.
Indicative reading list
- Mangalam JM (2017): Turbocharge your B2C marketing performance: how to leverage analytics and data science in business-to-consumer marketing, Amazon Digital Services LLC
- Kappler D (2018): B2B & B2C Lead generation: make your sales great again
- Hughes T, Reynolds M 2016) Social Selling: Techniques to Influence Buyers and Changemakers, Kogan Page
Entry requirements
- Learners must be over 18 years old.
- Relevant Level 4 Diploma or equivalent qualification
- Or GCE Advanced level in 3 subjects or equivalent qualification.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
The SIMI Swiss reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating. For the fake university or diploma mills, University Partners shall not be accepted.
After graduating with Level 5 Award, students receive all certified documents from the SIMI Swiss.
Certified Documents:
- e-Certificate from the Swiss Information and Management Institute (SIMI Swiss).
- Hard copy certificate from the Swiss Information and Management Institute (SIMI Swiss) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from SIMI Swiss for credit and tuition fee transfer.
Because the program is accredited and recognized, students can easily use certified in the working environment and have many opportunities for career advancement. In addition, in case if you want to study for a SIMI degree or university partner degree, students can convert all credits and the full paid tuition fee.
The SIMI Swiss’ Level 5 Award means:
The SIMI Swiss Level 5 Award is a qualification at the higher undergraduate level and is equivalent to the following:
- Level 5 Certificate of the Regulated Qualification Framework (RQF) in the UK
- Level 8 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
- Level 5 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
- Level 5 Certificate of the European Qualifications Framework (EQF)
- Level 6 Certificate of the Australian Qualifications Framework (AQF)
- Level 5 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
- Level 6 Certificate of the African Continental Qualifications Framework (ACQF)
Students can convert all credits and the full tuition fee when participating in the SIMI Swiss and/or University Partners academic programs if they want to study for an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Level 5 Award program when participating in the Level 5 Diploma program. Please see the credit transfer policy HERE
Tuition fee transfer:
When participating in the Level 5 Diploma program, students who have graduated 1 Level 5 Award will receive a discount of full tuition fee which you paid. Please see the tuition fee transfer HERE
The SIMI Swiss micro-credential program allows for the transfer of credits and tuition fees into full degree programs from SIMI Swiss and/or its university partners. SIMI Swiss reserves the right to limit admissions once the number of students exceeds the quotas.
Apply Policy:
- To participate in the SIMI Swiss micro-credential program, students need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- SIMI Swiss will not accept applicants if their entry qualifications are from diploma mill universities or schools/universities that are not accredited.
- English is not a mandatory entry requirement for short course programs, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Candidates should note that English is a mandatory requirement when switching to an academic program at SIMI Swiss and University Partners.
Apply Process:
- Choose the program that suits your requirements.
- Email your application to support@simiswiss.ch with all the required documents. You could download the application form here.
- Our admission department will contact you and guide you through further processes if the registration documents need to be supplemented.
- SIMI Swiss will issue the Letter of Acceptant (LOA). You wil proceed to the next steps according to the instructions and pay tuition fee.
- SIMI Swiss will issue a student confirmation letter, login account to the e-learning system and related documents.
- You have become an official SIMI Swiss student and enjoy your study journey.
The SIMI Swiss micro-credential program is fully online, allowing you to study anytime, anywhere. You have the option to attend live classes with SIMI Swiss. The final exam will be uploaded to the system and evaluated by the academic panel of SIMI Swiss. Students must submit assignments on time; failure to do so will result in the student being considered to have discontinued the program.
Pricing Plans
Take advantage of one of our non-profit professional certified programs with favorable terms for your personal growing carreers.
- Live Class (Option)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from University Partners for credit and tuition fee transfer
- Accreditation & Recognition certified from University Partners
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & tuition fees to equivalent academic programs
- Get more support tuition fees and scholarships when becoming University Partners' international students
- (*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
SWISS MICRO CREDENTIAL
Contact us
If you interested this micro credential course, please feel free to contact with us! Please note that this program is a not for profit and learning with full online model.