Level 3 PreU Diploma
in Social Media for Business
Level 3 PreU Diploma could transfer 20 credits and full tuition fees to first-year bachelor’s programs by SIMI and University Partners.
Level 3 PreU Diploma in Social Media for Business
The aim of this Level 3 PreU Diploma is to allow learners to explore how businesses use social media to promote their products and services. Learners will also create a social media policy and plan to meet business requirements.
Could transfer 20 credits and full tuition fee to the Master of Business Administration (MBA) of SIMI Swiss and University Partners.
Learning Outcomes:
1. Understand the importance of using social media in a business environment.
- 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
- 1.2 Identify sources for social media channels to meet business needs.
- 1.3 State the importance of publishing social media content which engages the audience.
- 1.4 Explain the risks and issues related to social media engagement
2. Understand the need for social media content planning and publishing in a business environment.
- 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
- 2.2 Explain the relationship between a social media website and company website.
- 2.3 Evaluate strategy required to create and encourage an online community.
3. Be able to develop a policy and a plan to use social media in a business environment.
- 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
- 3.2 Develop a social media policy for a business.
- 3.3 Produce a plan to use social media in a business environment.
- 3.4 Produce a reflective account of the plan to suggest improvements.
Topics:
- Features of social media: advertising, ecommerce, search engine optimization (SEO), Facebook Insights, Twitter Analytics and Google Analytics, Instagram, Audience profiles (age, gender, income) of social media websites.
- Business Needs:
- Creating an image or brand, promoting products and/or services, resolving queries and managing issues.
- Aims and objectives, eg control publishing, control marketing, advertise to wider audiences, build online business, open up business opportunities, develop/establish a brand, help grow a business, connect to wider/global markets, connect with new groups/types of customer, establish a reputation, improve internal communication, generate leads/sales, improve staff recruitment/retention, improve customer support/satisfaction, save money
- Emergence of influencers, eg: online, eg tweeters, bloggers, e-zine authors, offline, eg politicians, journalists, TV personalities, objects, eg photos, videos, music, tweets,
blogposts, speeches, organisations, eg pressure groups, lobbyists, consumer organisations - Types of content: eg images, video, audio, text, links, polls, quizzes. Types of audience: eg general public, niche, existing customers, internal. Matching content to audience
- Issues:
- growth in popularity
- attitudes of different cultures and population sectors
- accessibility
- legislation covering use
- cyber bullying
- health issues
- unforeseen consequences of posted content and damage to reputation.
- data protection and data handling considerations
- ethical considerations
- Risks, eg malware, legal liability for posted content, time wasting, vulnerability to hackers, vulnerability to malicious posters/commenters, disclosure of confidential information
- Engagement considerations: identifying a target audience (e.g. age, gender, interests, income) • linking type of content to target audience to ensure it is engaging.
- Relationship between social media website and company website, e.g. using: social media buttons on the company website, company website links within social media posts that encourage visits to ecommerce site to make purchases, social media news feeds on the company website.
- Strategy: use of promotional techniques, e.g. requesting feedback, surveys, special offers and creating links between social media websites and company e-commerce site
- monitoring social media website streams and responding to queries, requests and complaints.
- Implementation of an online community: building strategy, including: use of hashtags, sharing and tagging, finding and joining groups and contributing information, following people and businesses.
- Specific business requirements:
- Content planning and publishing
- Developing online communities
- Enforcing social media policies.
- Company philosophy (identifying and reflecting this in posted content)
- Promotion of honesty and respect in posted content
- Ways to ensure confidentiality of information
- Methods of dealing with security issues
- Separation of company and personal content
- Relevant legal and ethical considerations
- Consequences of not having a policy, eg legal liability, public relations problems, potential conflict between employees and employers/industrial relation problems, time wasting Plan:
- process of planning posts and other content to be published on social media websites
- identifying a target audience (e.g. age, gender, interests, income, location)
- linking type of content to target audience to ensure it is engaging
- researching keywords and creating keyword strategies to help users identify content
- researching the best time to publish content and creating a publishing schedule
- concept of working with a client to develop a strategy to encourage online community building, including: use of promotional techniques, e.g. requesting feedback, surveys, special offers and creating links between social media websites and company e-commerce site
- monitoring social media website streams and responding to queries, requests and complaints.
Reviewing and refining plans: - implications of working with a client to improve the quality,
- effectiveness and appropriateness of the plans.
- gathering feedback from a client and potential users, communicating with a client, e.g. email, verbal communication,
- scheduling and documenting meeting,
- agreeing and adjusting timescales,
- refining ideas and solutions.
Indicative reading list
- Lipschultz, J. (2015) Social media Communication: concepts, practices, data, law and ethics. Routledge
- Kasian-Lew, D. (2014) The Social Executive: why leaders need social media and why it’s good for business. Wiley-Blackwell
Entry requirements
To enroll The Level 3 PreU Diploma, the learner must possess:
- Completion of full secondary education is required.
- Learners must be over 16 years old.
The SIMI Swiss reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating. For the fake university or diploma mills, University Partners shall not be accepted.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
After graduating with Master Award, students receive all certified documents from the SIMI Swiss.
Certified Documents:
- e-Certificate from the Swiss Information and Management Institute (SIMI Swiss).
- Hard copy certificate from the Swiss Information and Management Institute (SIMI Swiss) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from SIMI Swiss for credit and tuition fee transfer.
Because the program is accredited and recognized, students can easily use certified in the working environment and have many opportunities for career advancement. In addition, in case if you want to study for a SIMI degree or university partner degree, students can convert all credits and the full paid tuition fee when participating in the program University Partners.
The SIMI Swiss’ Master Award means:
SIMI Swiss Master Award is the award at the master level and is equivalent to:
- Level 7 certificate of Regulated Qualification Framework (RQF) of UK
- Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
- Level 7 certificate of Credit and Qualifications Framework (CQFW)
- Level 7 certificate of European Qualifications Framework (EQF)
- Level 9 certificates of the Australian Qualifications Framework (AQF)
- Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
- Level 9 certificate of the African Continental Qualifications Framework (ACQF)
Students can convert all credits and the full tuition fee when participating in the SIMI Swiss and/or University Partners academic programs if they want to study for an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Master Award program when participating in the Master of Business Administration (MBA) Please see the credit transfer policy HERE
Tuition fee transfer:
When participating in the MBA program, students who have graduated 1 Master Award will receive a discount of full tuition fee which you paid. Please see the tuition fee transfer HERE
The SIMI Swiss micro-credential program allows for the transfer of credits and tuition fees into full degree programs from SIMI Swiss and/or its university partners. SIMI Swiss reserves the right to limit admissions once the number of students exceeds the quotas.
Apply Policy:
- To participate in the SIMI Swiss micro-credential program, students need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- SIMI Swiss will not accept applicants if their entry qualifications are from diploma mill universities or schools/universities that are not accredited.
- For Master Award programs, if an entry bachelor is unavailable, students must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at SIMI Swiss and University Partners so that you could study Master Award but could not move to the Master’s program of SIMI and University Partners.
- English is not a mandatory entry requirement for short course programs, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Candidates should note that English is a mandatory requirement when switching to an academic program at SIMI Swiss and University Partners.
Apply Process:
- Choose the program that suits your requirements. Note that applicants without a university degree will not be able to participate in the program at Master’s level, and applicants without a Master’s degree will not be able to participate in the program at the Doctoral level.
- Email your application to support@simiswiss.ch with all the required documents. You could download the application form here.
- Our admission department will contact you and guide you through further processes if the registration documents need to be supplemented.
- SIMI Swiss will issue the Letter of Acceptant (LOA). You wil proceed to the next steps according to the instructions and pay tuition fee.
- SIMI Swiss will issue a student confirmation letter, login account to the e-learning system and related documents.
- You have become an official SIMI Swiss student and enjoy your study journey.
The SIMI Swiss micro-credential program is fully online, allowing you to study anytime, anywhere. You have the option to attend live classes with SIMI Swiss. The final exam will be uploaded to the system and evaluated by the academic panel of SIMI Swiss. Students must submit assignments on time; failure to do so will result in the student being considered to have discontinued the program.
Pricing Plans
Take advantage of one of our non-profit professional certified programs with favorable terms for your personal growing carreers.
- Live Class (Option)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from University Partners for credit and tuition fee transfer
- Accreditation & Recognition certified from University Partners
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & tuition fees to equivalent academic programs
- Get more support tuition fees and scholarships when becoming University Partners' international students
- (*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
SWISS MICRO CREDENTIAL
Contact us
If you interested this micro credential course, please feel free to contact with us! Please note that this program is a not for profit and learning with full online model.